Writing a Job Advertisement
Tips to Attract Top Talent
A job advertisement is often the first impression a job seeker has of your organisation. In a climate where schools continue to experience workforce challenges, it vital that you position both your school and the job to attract high quality staff for your education employment opportunities. This is why writing a concise and engaging advertisement is so important.
An advertisement should provide enough information about the position and your school to encourage a job seeker to want to read the job description and find out more about the opportunity.
There are five key sections that are important when writing a job advertisement:
Job Title: Ensure that the job title accurately reflects the role and entices applicants to learn more. Job seekers often use specific keywords when searching for roles online. A clear and relevant job title increases the chances of your advertisement being found by the right candidates.
Key Selling Points: Identify the top three things that you think a potential applicant would be attracted to about the position or your school.
Position Information: Outline the main duties and responsibilities of the role in a clear and succinct manner. Ensure that potential applicants can quickly grasp the nature of the role and determine if it aligns with their skills and interests.
School Information: Share information about your school’s values, career development opportunities, and benefits. Highlight what would encourage a potential applicant to want to investigate your school and role in more detail.
Other Key Information: This may vary for different roles that you are advertising. Information you may wish to include here could include:
- Application instructions
- Deadline for applications
- Contact information for further inquiries
- Qualifications required
- Salary details
- Remote work options.
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